AI automation studio
Witlabs builds AI agents that take over the repetitive work running your business into the ground — the inbox nobody wants, the follow-ups that slip, the invoices someone retypes by hand.
Built by the team behind NexAd.
01The maths
NoteAn illustrative support workflow. Your process is different — that is the point of the first call.
02What we build
An agent that reads every inbound message, answers what it can, and routes the rest to the right person with context attached.
Every lead gets a reply immediately, gets qualified against your criteria, and lands in your CRM with the fields already filled.
The work that exists only because two systems refuse to talk to each other. Invoices, orders, spreadsheets, re-keyed data.
An agent that has read every SOP, policy, and past ticket, so your team stops interrupting the one person who remembers.
03Our own product
We do not just advise on AI automation — we ship it. NexAd is our advertising automation platform: it writes, targets and rebalances ad campaigns across seven channels, and a human approves before anything goes live. Same engineering that goes into client work.
04How it works
We sit with your team and find where the hours actually go. You get a written map of every candidate process and what each one costs you — whether or not you hire us.
We pick the single most expensive process and build a working agent for it. Not a slide deck. Something you can run against real cases and judge.
It goes live against your real tools — your inbox, your CRM, your spreadsheets — with a human in the loop wherever a mistake would be expensive.
Systems drift. We monitor, correct, and extend it as your business changes, or hand over the keys and documentation if you would rather run it yourself.
05Straight answers
You do not need to hire an ML engineer or learn what a vector database is. You describe the process. We build the thing that does it.
Gmail, Outlook, HubSpot, Xero, QuickBooks, Slack, Sheets, your bespoke internal tool. We build around your stack. You do not migrate anything.
The code, the prompts, the integrations — yours. No hostage-taking, no proprietary runtime you can never leave. Documentation comes with it.
Not a transformation programme. One expensive, annoying process, automated properly, so you can judge the results before committing to anything larger.
06Questions you should ask
It depends entirely on scope — a single-inbox triage agent and a full order-intake pipeline are different projects. After the mapping call you get a fixed price for a defined piece of work, before you commit to anything.
Honestly, it depends on the process and how clean your data is. We will not quote you a number before we have looked. You get a firm estimate after the mapping call, and that estimate is what we hold ourselves to.
Your data stays in your systems wherever the architecture allows it. We tell you exactly which third-party services touch what, in writing, before anything is built. We will not claim certifications we do not hold — if you need a specific compliance posture, tell us early and we will tell you plainly whether we can meet it.
It will, occasionally — anyone who tells you otherwise is selling something. That is why we put a human approval step wherever an error is expensive, log every action for review, and build a fallback path to a person. The goal is removing the boring 90%, not pretending the last 10% does not exist.
You do. Code, prompts, and integrations are handed over with documentation. If you want to take it in-house or hand it to another team later, nothing stops you.
Often more so — smaller teams feel a wasted afternoon harder. The question is not company size, it is whether one specific process eats enough hours to be worth removing. The mapping call answers that, and the answer is sometimes no.
07Get in touch
One process, described in plain English. We will tell you whether it is worth automating — including when it is not.
or email hello@witlabs.org